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SOLUTIONS

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NeuroBlu Data

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NeuroBlu Datamart

Dementia & Alzheimer’s Disease

THE CHALLENGE

Across the pharmaceutical industry, teams struggle to access the depth and completeness of real-world data (RWD) needed to answer critical questions in Alzheimer’s Disease (AD).

The lack of integrated data reflects the interdisciplinary nature of dementia care, spanning geriatrics, neurology, and psychiatry, limits the ability to assess disease burden, model progression, and understand treatment patterns. Without an integreted dataset, pharma teams are forced to make high-impact decisions on incomplete evidence, slowing innovation, weakening payer and HTA submissions, and increasing risk across both pipeline and in- market strategies.

Existing datasets frequently lack the clinical detail needed to capture the entire patient journey. This includes important metrics such as cognitive scores (e.g., MoCA, MMSE, Mini-Cog), neuropsychiatric symptoms, caregiver context, biomarker and genetic results (such as tau, amyloid, and APOE), as well as neuroimaging occurrences (including PET, MRI, and CT). These gaps are particularly evident in complex cases of Alzheimer’s disease, early dementia, and Mild Cognitive Impairment (MCI). Additionally, neuropsychiatric complications, such as agitation, aggression, hallucinations, psychosis, and mood disturbances, can occur at any stage of Alzheimer’s disease. These complications impose significant clinical, economic, and caregiver burdens but are not well documented in most real-world data (RWD) sources.

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THE SOLUTION

NeuroBlu Data closes these critical evidence gaps with the largest, most clinically rich EHR-based datamart for Alzheimer’s Disease and dementia, linking structured and NLP-enriched unstructured data across all care settings over 20+ years.

The dataset includes cognitive assessments (MoCA, MMSE, SLUMS), detailed neuropsychiatric symptom capture, caregiver context, biomarkers (tau, amyloid, ), genetic markers (APOE ε3/ε4), and neuroimaging (PET, MRI, CT) — all standardized to OMOP for seamless analysis.

NeuroBlu Data enables pharma teams to:

Evaluate real-world treatment patterns

Including prescribing practices at diagnosis, treatmentsequencing, rationale for changes, discontinuations,side effects, and progression to institutionalization, withadjustment for cognitive and neuropsychiatric factors.

Identify neuropsychiatric symptoms

Such as agitation, aggression, hallucinations, andpsychosis, as a consequence of integrating data fromgeriatrics, neurology, and psychiatry, and assess theirimpact on patients, caregivers, & healthcare resourceutilization (HCRU).

Deep phenotyping acrossed the disease continuum

From early cognitive decline through advancedAlzheimer’s across multiple care settings, phenotypingby stage (MCI, mild, moderate, severe AD) andbehavioral profile (e.g., apathy vs. agitation).

Leverage NLP-enriched clinical notes

To capture context that structured data alone missesincluding symptom severity, caregiver observations,cognitive function scores, ADL changes, crisis events,and qualitative rationale for treatment decisions.

Delivered with rapid onboarding and frequent refreshes, NeuroBlu Data empowers HEOR, epidemiology, market access, medical affairs, and commercial teams.t

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THE IMPACT

HEOR & RWD

  • Model disease burden and progression with unprecedented clinical depth — including cognitive scores, neuropsychiatric symptom data, caregiver context, biomarkers, genetics, and neuroimaging — to inform endpoints such as time to progression, symptom onset patterns, and functional decline.
  • Quantify healthcare resource utilization (HCRU) and cost drivers across the full patient continuum (from MCI to advanced AD) — optimally achieved through claims linkage via patient tokenization — to support economic modeling, burden-of-illness studies, and value demonstration for payer and HTA submissions.
  • Conduct advanced phenotyping and subpopulation analyses (e.g., APOE4-positive, biomarker-confirmed, behavioral subtypes) to refine comparative effectiveness, safety evaluations, and treatment pathway optimization.
  • Enable causal inference, time-to-event modeling, and predictive analytics for disease progression and treatment outcomes — supporting evidence generation for HEOR, epidemiology, and market access use cases (excluding regulatory submissions at this time).

Market Access & Medical Affairs

  • Identify unmet treatment and diagnosis needs, e.g., earlier initiation of disease-modifying treatments and adequate recognition of mild cognitive impairment (MCI). Our data can detect symptoms of cognitive impairment that may occur prior to a formal dementia or AD diagnosis, even when an MCI diagnosis has not been recorded.
  • Profile patients most likely to benefit from treatment by integrating clinical, biomarker, genetic, and symptom data to support precision medicine approaches.
  • Assess drug safety in real-world populations, including subgroup-level risk stratification (e.g., monitoring ARIA-E/ARIA-H incidence among APOE4 carriers).
  • Describe real-world diagnostic and treatment practices, with particular value in emerging areas where data is scarce, such as biomarker use in AD diagnostics or uptake of disease-modifying treatments, providing a grounded evidence base for clinical, market access, and policy discussions.

Commercial & Marketing

  • Map treatment patterns, sequencing, adherence, and persistence by disease stage, care setting, and specialty to optimize brand positioning and targeting.
  • Segment patient populations for targeted brand strategies by combining cognitive stage, behavioral profile, and biomarker status to define high-priority subgroups, e.g., identifying cognitively mild, biomarker-positive patients with neuropsychiatric symptoms who may be strong candidates for early disease-modifying treatment.
  • Support value messaging and market shaping with granular, data-driven insights into disease burden, patient journeys, and site-level practice patterns, e.g. mapping diagnostic pathways from primary care to neurology and quantifying the proportion of patients receiving biomarker confirmation prior to treatment initiation.

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